BMW Zentrum Guidelines.
- Vehicle exhibits are on display. For the protection of all guests, vehicle doors will remain locked.
- The BMW Boutique is open.
- Groups (in the same family) no larger than 10 are allowed.
- Social Distancing and limited guest capacity is enforced.
- Masks are optional for all visitors and BMW Zentrum staff. Complimentary face masks are available.
- The Isetta Café is operating on full-service.
- Public events and museum rentals are now available for groups no larger than 100 persons.
Plant Tours Available.
Guests can get an exciting glimpse into what it takes to build the "Ultimate Driving Machine". Click on the "Book Plant Tour" button for additional information. Tours will not be offered April 1 through April 30, 2023.
The Zentrum Museum.
Visit this one-of-a-kind building and experience the past, present and future of BMW in the only BMW museum in North America. Your senses will come alive as you feel the power of the BMW brand firsthand, from its beginnings in aviation and motorsports to its rise to prominence on the global stage. Take a self-guided trip through the museum to experience BMW exhibits that both astonish and inspire.
Here you will see BMW’s numerous milestones in both racing and touring vehicles. View rare and important vehicles from BMW’s past, such as the famous Isetta “Bubblecar”. As you stroll through the Zentrum, you’ll trace BMW’s pioneering spirit straight back to these beautifully restored classics. You can also explore what’s current in BMW, with exhibits that feature state-of-the-art technologies, including rarely seen models available through our exclusive collection.
See the X family of vehicles produced at BMW Manufacturing up close — every line, every curve, every exhilarating detail of these truly remarkable BMWs—all built next door, at the South Carolina manufacturing plant.
The Zentrum is a living museum, a combination of innovation and performance. At the Zentrum there is truly something for everyone, it is here that the “Ultimate Driving Machine” offers the ultimate backstage pass.
At no cost to you or your family, plan a visit to the Zentrum museum. Zentrum museum hours are Monday through Friday, from 9:30 a.m. to 5:30 p.m.
2023 Zentrum and Plant Closings.
- 1/2 New Year's Day
- 1/16 Martin Luther King Jr. Day
- 4/7 Good Friday
- 5/3 Closed to the Public
- 5/29 Memorial Day
- 6/19 Juneteenth National Independence Day
- 7/4 Independence Day
- 9/4 Labor Day
- 11/23-24 Thanksgiving Holiday
- 12/25-12/29 Christmas Holiday
Tour Registration and Directions.
- For information call 1-888-tourBMW (868-7269)
- To schedule a tour, REGISTER ONLINE or call 1-888-tourBMW(868-7269).
Guided Factory Tour.
BMW Manufacturing is the global producer of competence for BMW X models and produces the X3, X3 M, X5, X5 M and X7 Sports Activity Vehicles and X4, X4 M, X6 and X6 M Sports Activity Coupes; and the all-new BMW XM. This South Carolina factory is where advanced manufacturing happens, blending innovative engineering and premium quality. See for yourself how the Ultimate Driving Machine is built during a guided plant tour.
Important Factory Tour Information.
- Yes, advance reservations are required.
- Yes, there is a cost for the tour. Details on cost and tour schedules can be found on the FareHarbor site.
- Prepayment is required for reservations.
- Cancellations must be made at least 48 hours in advance for refunds by emailing w10_Zetrum_Tour@bmwgroup.com.
- Yes, tour participants must be 12 years of age or older.
- Students age 12-20 years old must present a valid student id or copy of their birth certificate at check-in.
- We reserve the right to deny plant tour for any child who appears younger than 12 without proper proof of birth date.
- Factory Tour Waiver must be signed by a parent or legal guardian if tour participant is between the ages of 12 and 18 years old.
- To schedule a tour, REGISTER ONLINE or call 1-888-tourBMW (868-7269).
Plan an Event.
The Zentrum is more than just a museum. It’s a meeting and events center, a cafe, a gallery and a BMW ultimate experience. Whether you’re planning a gathering for your entire sales force, a nationwide conference or an intimate fundraising dinner for a select few, the Zentrum offers you a setting as distinctive as the vehicles BMW manufactures.
Facility rental includes the entire Zentrum museum, which offers:
- An auditorium (seats 200)
- Use of the Isetta Café
- Expansive exhibit space
- Guided plant tours (when available)
Gift Shop.
If you’re looking for the latest BMW gear, the Zentrum is the ultimate destination. The BMW Boutique is complete with everything you need to take on the open road in style. Pick up fashionable BMW clothing or check out the latest motoring accessories for your home or office. When it comes to finding the right gift for the automotive enthusiast, the Zentrum gift shop is the only place you need to go.
