For more than 40 years now, the BMW Group has initiated and engaged in over 100 cultural cooperations worldwide. The company places the main focus of its long-term commitment on modern and contemporary art, music as well as architecture and design. So far, the initiative has fostered more than 500 selected art talents around the globe, with more than 30 art projects in total helping kickstart the careers of art and design students. Early works in different media are showcased in various forms of exhibition and display at BMW sites, bringing joy to associates and visitors alike. Artworks can be found at BMW facilities across Germany, Europe, the US and Asia.
The art project in Hungary is an initiative by BMW Group Plant Debrecen to support the architecture and design-related projects of talented students from three prestigious Hungarian universities: the Eszterházy Károly Catholic University, the Hungarian University of Fine Arts and the University of Debrecen.
The unique art concepts and art pieces created in the project were inspired by the iFACTORY principle.