BMW Zentrum Museum.

Here you will see BMW’s numerous milestones in both racing and touring vehicles. View rare and important vehicles from BMW’s past, such as the famous Isetta “Bubblecar”. As you stroll through the Zentrum, you’ll trace BMW’s pioneering spirit straight back to these beautifully restored classics. You can also explore what’s current in BMW, with exhibits that feature state-of-the-art technologies, including rarely seen models available through our exclusive collection.

See the X family of vehicles assembled at BMW Manufacturing up close — every line, every curve, every exhilarating detail of these truly remarkable BMWs—all assembled next door, at the South Carolina plant.

The Zentrum is a living museum, a combination of innovation and performance. At the Zentrum there is truly something for everyone, it is here that the “Ultimate Driving Machine” offers the ultimate backstage pass.

At no cost to you or your family, plan a visit to the Zentrum museum. Zentrum museum hours are Monday through Friday, from 9:30 a.m. to 5:30 p.m. 

2026

• January 1–4 – New Year’s Holiday
• January 19 – Martin Luther King Jr. Day
• April 3 – Good Friday
• May 25 – Memorial Day
• June 22 – Juneteenth (Observed)
• July 3 – Independence Day (Observed)
• September 7 – Labor Day
• November 11 – Veterans Day
• November 26–27 – Thanksgiving Holiday
• December 24–25 – Christmas Holiday

Private Event closure dates  

• January 27 – Closed to the public (Internal event)
• February 3 – Closed to the public (Internal event)
• March 5 – Closed to the public (Internal event)
• March 16–20 – Closed to the public (Internal event)
• June 22–26 – Closed to the public (Internal event)
• June 29 – July 2 – Closed to the public (Internal event)
• December 22 – January 3 – Plantwide seasonal break