BMW Zentrum Guidelines.
- Vehicle exhibits are on display. For the protection of all guests, vehicle doors will remain locked.
- The BMW Boutique is open.
- Masks are optional for all visitors and BMW Zentrum staff. Complimentary face masks are available.
- The Isetta Café is operating on full-service.
- Public events and museum rentals are available.
Assembly hall tours are currently unavailable due to multiple construction projects onsite. Please check back for updates on availablity of the asembly hall tours in fall 2024. As an alternative, please join us for a 50 minute Best Fit Body Shop-Glimpse Tour. Reservations are requested for select times, Monday through Friday. Click the button below to make your reservation for the Best Fit Body Shop-Glimpse Tour.
The Zentrum Museum.
Visit this one-of-a-kind building and experience the past, present and future of BMW in the only BMW museum in North America. Your senses will come alive as you feel the power of the BMW brand firsthand, from its beginnings in aviation and motorsports to its rise to prominence on the global stage. Take a self-guided trip through the museum to experience BMW exhibits that both astonish and inspire.
Here you will see BMW’s numerous milestones in both racing and touring vehicles. View rare and important vehicles from BMW’s past, such as the famous Isetta “Bubblecar”. As you stroll through the Zentrum, you’ll trace BMW’s pioneering spirit straight back to these beautifully restored classics. You can also explore what’s current in BMW, with exhibits that feature state-of-the-art technologies, including rarely seen models available through our exclusive collection.
See the X family of vehicles assembled at BMW Manufacturing up close — every line, every curve, every exhilarating detail of these truly remarkable BMWs—all assembled next door, at the South Carolina plant.
The Zentrum is a living museum, a combination of innovation and performance. At the Zentrum there is truly something for everyone, it is here that the “Ultimate Driving Machine” offers the ultimate backstage pass.
At no cost to you or your family, plan a visit to the Zentrum museum. Zentrum museum hours are Monday through Friday, from 9:30 a.m. to 5:30 p.m.
Zentrum and Plant Closings.
- January 1- New Year's Day
- January 15- Martin Luther King, Jr. Day
- February 6- Zentrum closes at 12 noon
- February 19- Zentrum closes at 12 noon
- February 20-23- Closed to the Public
- March 29- Good Friday
- May 27- Memorial Day
- June 17- Juneteenth National Independence Day
- July 4- Independence Day
- September 2- Labor Day
- November 28-29- Thanksgiving holiday
- December 23-31- Christmas holiday
BMW Manufacturing is the global center of competence for BMW X models and assembles the BMW X3, X4, X5, X6, X7, and XM Sports Activity Vehicles and Coupes and their variants. This South Carolina factory is where state of the art assembly happens, blending innovative engineering and premium quality.
Assembly hall tours are currently unavailable due to multiple construction projects onsite. Please check back with us for updates on availablity of the asembly hall tours in fall 2024. As an alternative, please join us for a 50 minute Best Fit Body Shop-Glimpse Tour. Reservations are requested for select times, Monday through Friday. Book a Glimpse Tour and see for yourself how the Ulitmate Driving Machine is assembled.
Important Factory Tour Information.
- You must arrive at the BMW Zentrum 30 minutes before the selected departure time to check in for your tour.
- Guests 18 years of age and older must present a picture ID upon arrival for a scheduled tour.
- Tour participants must be 12 years of age or older.
- Completely enclosed shoes are required to tour our facility. No flip flops, high heels, open toe, open side, or open heel shoes are permitted. You will NOT be permitted on the tour if your shoes do not meet the guidelines. No exceptions.
- Photographs can only be taken while visting the Zentrum Museum & Visitors Center.
- Photos are strictly prohibited inside the plant.
- Cell phones must be turned off during the tour.
- Please leave personal belongings, backpacks and other large luggage, locked in your vehicle.
- Service Dogs are not allowed inside the plant, other accommodations are available. Please coordinate in advance by calling 1-888-tourBMW(868-7269).
- We are an active assembly facility, therefore changes to the tour option may occur at any time which are beyond our contruol due to unforeseen circumstances.
- Thank you for your reservation, we hope that you will enjoy your future tour experience. However, please note that BMW reserves the right to cancel tours at any time.
Plan an Event.
The Zentrum is more than just a museum. It’s a meeting and events center, a cafe, a gallery and a BMW ultimate experience. Whether you’re planning a gathering for your entire sales force, a nationwide conference or an intimate fundraising dinner for a select few, the Zentrum offers you a setting as distinctive as the vehicles BMW assembles.
Facility rental includes the entire Zentrum museum, which offers:
- An auditorium (seats 200)
- Use of the Isetta Café
- Expansive exhibit space
- Guided plant tours (when available)
If you’re looking for the latest BMW gear, the Zentrum is the ultimate destination. The BMW Boutique is complete with everything you need to take on the open road in style. Pick up fashionable BMW clothing or check out the latest motoring accessories for your home or office. When it comes to finding the right gift for the automotive enthusiast, the Zentrum gift shop is the only place you need to go.