The history of BMW Group Brazil began in 1995, but it was in 2014 that we began producing on Brazilian soil.
In 2014, after an investment of more than R$600 million, the BMW Group factory in Araquari, Santa Catarina, was inaugurated. A true milestone for the company and for the country. And, above all, a great achievement for those who are passionate about the Pure Pleasure of Driving.
Find out more details about this history on our timeline.
BMW Group begins the electrification of the Plant Araquari with the start of production of the BMW X5, the first premium plug-in hybrid model produced in South America and the most sophisticated, technologically advanced and powerful car ever made in the region.
The BMW 320i receives a limited edition commemorating the 10th anniversary of the BMW Group factory in Araquari. With only 100 units produced (50 in Alpine White and 50 in Sapphire Black), the special edition features various carbon fiber items and a special badge.
BMW Group Plant Araquari completes ten years! The largest premium car factory in South America celebrates a decade of operation with over 100,000 units produced.
The new BMW X1 begins production at the BMW Group factory in Araquari, just 6 months after its launch in Europe.
BMW Group Brazil and Serra Verde Express launch a program to visit the brand's factory in Araquari. The tour allows visitors to learn about the vehicle manufacturing processes and includes a practical test drive on the internal track, conducted by a specialized driver.
The factory celebrates 5 years with the milestone of 60,000 units produced in Brazil.
The Plant Araquari begins producing the BMW X5 model, the most technologically advanced car ever produced by BMW Group Brazil.
The Plant Araquari reaches the milestone of 50,000 cars produced in Brazil.
The BMW X4 model goes into production at the factory.
Start of the exports of approximately 10,000 units of the BMW X1 model produced in Brazil to the United States.
The factory begins producing MINI cars with the MINI Countryman model.
The Body Shop and Paint Shop are inaugurated.
The BMW X3 model goes into production.
The BMW 1 Series model goes into production.
Start of production of the BMW X1 model.
Start of production with Logistics and Assembly, as well as Laboratory and Quality areas.
Official launch of the Groundbreaking Ceremony, celebrating the start of construction of the factory in Araquari.
BMW Group Brazil officially announces the construction of its factory for car production in the country at the Motor Show.
