Zwei Gewinner beim Architekturwettbewerb "BMW München - urbane Produktion".
International collaboration develops progressive vision for urban production at the BMW Group.

+++ OMA of Rotterdam and 3XN of Copenhagen present joint vision of production in urban environment +++ Masterplan for BMW Group Plant Munich to be developed with stakeholders +++


Munich. BMW Munich – Urban Production is an international architecture competition organised by the BMW Group in close cooperation with the City of Munich. The aim is to realise outstanding, future-ready production in the urban setting of the company’s home plant in Munich. The competition has now finished successfully, with the two winning architects’ practices – OMA of Rotterdam and 3XN of Copenhagen – opting to jointly develop their designs. Unique and progressive in form, their collaboration will combine the best of their respective winning designs, which will then serve as the basis to develop a masterplan.

The masterplan and the new assembly area, which is already in planning, will align the structure of Plant Munich with the principles of the BMW iFactory. LEAN. GREEN. DIGITAL. The planned structural optimisations and their associated production processes will deliver extreme flexibility, process excellence and outstanding integration capabilities to fully prepare the plant for production of the upcoming Neue Klasse.

“Our decision to choose two winners in this architecture competition has turned out to be spot on. Architecture creates new space for collaboration and offers creative approaches to solutions for mastering the social and industrial challenges of the future. We see the architects’ vision of urban production as being a bit like an architectural ‘Vision Vehicle’: it presents a credible image of what the BMW Group’s home plant in Munich could look like in the future and shows how it can be integrated seamlessly into the surrounding area and city. So, as part of the social system, we are taking responsibility for developing our urban environment. This unique project for a future-proof working and production environment gives us the opportunity to complement an existing icon – our ‘four-cylinder’ building – with another: our home plant,” said Ilka Horstmeier, BMW AG Board Member for HR and Labour Relations Director.

“The entire automotive industry is in the middle of a transformation to electromobility, in which digitalisation and circularity also have a key role to play. Over its 100-year history, the BMW Group’s home plant in Munich has undergone numerous changes but none as extensive as this. This vision reaffirms the BMW Group’s strong commitment to such a unique production location in the middle of Munich,” said Milan Nedeljković, BMW AG Board Member for Production. “With the BMW iFACTORY, production at the BMW Group is offering a clear view into the automotive production of the future. Efficiency, sustainability and digitalisation will combine to create a unique manufacturing campus where people, production but also the residential and the industrial will coexist in symbiosis.”

Referring to the vision, Dieter Reiter, Lord Mayor of Munich, said: “The strengths of the two original designs complement each other to produce a convincing vision for the BMW plant in Munich. By integrating the plant campus into its surroundings, the forthcoming masterplan will do justice to its special location in the middle of our city, and neighbours living nearby will benefit. As it advances towards the future of mobility, BMW is developing a climate-neutral plant and reaffirming its strong commitment to the Munich site. I am very pleased indeed, not least because of the many people who will work there.”

Rem Koolhaas, OMA founding partner: It’s a privilege to work on a project that gives us the opportunity to try a genuine relationship between the factory and the city, and to consider how architecture can accommodate the changing role of the worker, how robots and machine can work together.

“We believe that architecture should always aspire to give something back to the city. We see great potential for integrating the BMW production campus into the surrounding city, by creating a public park on the northern perimeter, introducing new entrance pockets inviting the public onto the site, and complementing the iconic skyline towards the Petuelring. Our masterplan fuses the technological advances of the BMW car production with a human-centric and sustainable design for the future production campus. It is a green, diverse, transparent, human and, not least, sustainable future for the Munich campus,” said Jesper Bork of 3XN.


Closely intermeshing production and the urban environment.

In their visionary proposal, OMA and 3XN present a union of production and the urban environment, laying the foundation for the site’s progressive development and for efficient vehicle production at the BMW Group. Public footpaths in the north of the campus will create a suitable transition to the nearby residential areas and successfully embed the future plant into the surrounding cityscape. The entire façade is visualised as transparent and open, offering a view of automotive production of the future.

The architects’ vision of urban production gives the BMW Group’s home plant a new face and makes it a new go-to location. The new main entrance on Lerchenauer Straße will be linked to the Olympic Park by a bridge and, along with the Olympic Centre bus station, it can optimise routing for employees and visitors. The new central building is envisaged as a connecting element at the heart of the plant, with open-plan work areas that link associates and the production technologies. It also accommodates the staff canteen and employee service areas as well as elements of production.

In the future, human and logistics flows could be separated and take place on different levels, potentially enhancing efficiency and arranging production processes in line with the idea of the value flow. Redesigned, the various levels of the building could open up natural green spaces that will help regulate the micro-climate inside the plant and also support water retention. Sustainability is not just a key design principle within the holistic approach of the architects but also fundamental to the masterplan.

At the BMW Group’s home plant in Munich, content transformation and architectural development go hand in hand and serve to secure the future of the site and its jobs. By preserving and modernising the existing plant, the BMW Group is once again reaffirming its social responsibility. The envisioned structures integrate social, environmental and economic sustainability in equal measure, with all three aspects being further concretised in the masterplan.


Members of the competition jury

The members of the competition jury were: Dieter Reiter, Lord Mayor of Munich; BMW AG Board Members Ilka Horstmeier and Dr. Milan Nedeljković; Prof. Elisabeth Merk (University of Florence), Planning Director of the City of Munich; various renowned architects, landscape architects, transport planners, and further representatives of the Munich City Council and District Committee 11, Milbertshofen/Am Hart.


OMA is an international practice in the field of architecture and urban development. Its AMO research and design studio also applies architectural thought to domains beyond architecture.

OMA was founded in 1975 by Rem Koolhaas with Elia and Zoe Zenghelis and Madelon Vriesendorp. Rem Koolhaas is also a professor at Harvard University and the Central Academy of Fine Arts in Beijing.

Today, OMA is directed by eight partners: Rem Koolhaas, Reinier de Graaf, Ellen van Loon, Shohei Shigematsu, Iyad Alsaka, Chris van Duijn, Jason Long and the managing partner and architect David Gianotten. It has offices in Rotterdam, New York, Hong Kong, Doha and Australia.

Current projects by OMA include the upgrade of the Kaufhaus des Westens (KaDeWe) in Berlin, The Factory in Manchester, the Hangzhou Prism, the CMG Times Center in Shenzhen and the Simone Veil Bridge in Bordeaux.

For the BMW Munich – Urban Production architecture competition, OMA was supported by Vogt Landschaftsarchitekten GmbH of Berlin, Systematica S.r.l. of Milan, Transsolar Energietechnik GmbH of Munich, Ingenieursgesellschaft Prof. Dr. Sieker mbH of Hoppegarten, knippershelbig GmbH of Berlin and Büro Stanek, also of Berlin.


3XN was founded in 1986 and has over 30 years’ experience in the creation of cultural, office and residential structures that have a positive impact on human behaviour, productivity and social interaction. In 2007 3XN was extended with the addition of its own research and innovation department, GXN Innovation, whose work in the fields of behavioural research, and circular and parametric design directly influences the designs and strategies of 3XN to meet the challenges of the 21st century. Driven by its Scandinavian approach, 3XN has grown over the years to a company of 180 architects and researchers from 25 different countries, who have local and international experience.

3XN is headquartered in Copenhagen and has offices in Sydney, New York, London and Stockholm. Its global capacity allows it to create architectures which employ global best practices while respecting local cultures and new perspectives.

For the BMW Munich – Urban Production architecture competition, 3XN was supported by the landscape architecture and urban planning company Latz + Partner of Kranzberg, WSP Deutschland of Munich, GXN of Copenhagen and the auditing company Harald Niemöller Prüfgesellschaft, Munich.

If you have any questions, please contact:

Corporate Communications

Tim Holzmüller, Press Spokesperson, BMW Group Sport Engagement, Real Estate

Mobile: +49 151 601 33309


Hanns Huber, Communications Production Network BMW Group

Mobile:   +49-151-601-31181





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