BMW GROUP MANUFACTURING THAILAND CELEBRATES 70,000 LOCALLY ASSEMBLED BMW, MINI AND BMW MOTORRAD.
Since its establishment in 2000, BMW Group Manufacturing Thailand is celebrating production of 70,000 vehicles after 16 years.
Bangkok. BMW Group Manufacturing Thailand associates recently celebrated the production of their 70,000th vehicle—BMW, MINI, and BMW Motorrad—assembled at the Rayong plant.
Presiding over this auspicious occasion held at the BMW plant were Khun Thachapich Sodabanlu, Director of Amata Industrial Estate (pictured fifth from the left), Khun Montira Cherdchoo, Director of Map Ta Phut Customs house (pictured fourth from the right), and BMW plant management.
BMW Group Manufacturing Thailand has continuously developed its production technology and human resources over the past 16 years, enabling it to perfect assembly craftsmanship and achieve world class quality of 19 models of BMW, MINI, and BMW Motorrad products, which meet every discerning need of global premium customers.
BMW Group Manufacturing Thailand has continued with additional investment at the Rayong-based plant, especially in 2016. The premium automaker invested THB 488 million overall; its assembly line capability has been expanded for the purpose of exporting the BMW X3 and BMW X5 to China. In addition to further recruitment of 400 plant associates , Plant Rayong is also preparing to assemble two BMW plug-in hybrid models in the latter half of 2016.
“During the past two years, we achieved numerous milestones. In 2015 we celebrated the 15thanniversary of BMW Group Manufacturing Thailand. In April 2016, we successfully launched the export of the BMW X3 and BMW X5 to China. And though it feels like just yesterday, it was November 2014 when we celebrated the production of 50,000 vehicles [BMW, MINI, and BMW Motorrad]. Only a year and a half later we celebrate the production of our 70,000th vehicle. I must say that I am very proud to have been given the opportunity to be here,” said Mr. Jeffrey Gaudiano, CEO of BMW Group Manufacturing Thailand.
The success of BMW Group Manufacturing Thailand is attributed to its flexibility in production process and supply chain, and to the continuous development of human resources. Apart from being the most important asset of BMW Thailand, the human talents play a crucial factor for the premium automobile industry and technology requirements of advanced innovation, such as the BMW plug-in hybrid technology.
Mr. Gaudiano praised the devotion and attention to detail of the BMW plant associates as he commented, “I am thankful for the efforts of every plant associate’s devotion to their work, attention to detail, and positive attitude towards the self-improvement of their work skills.”
He added, “In addition, our BMW plant associates have shown an interest in the noble cause of social responsibility. I am extremely proud of the determination and devotion of our plant associates. With the skill, experience, and craftsmanship, I am most confident that each and every vehicle is the result of our devotion to quality at this plant.”