A constant striving for innovation, for something new and better, is a concept deeply anchored in the corporate culture of the BMW Group – in the thinking of all colleagues, in our processes and also in the identity of our brands.
But what makes our corporate culture so unique? Our passion and the drive to shape the sustainable and individual mobility of tomorrow! Because someone who does great things day after day does not just have a job – they have a calling.
We are excited by change and open to new opportunities. We learn from our mistakes.
We acknowledge concerns and identify inconsistencies in a constructive way. We act with integrity.
We take consistent decisions and commit to them personally. This allows us to work freely and more effectively.
We trust and rely on each other. This is essential if we are to act swiftly and achieve our goals.
We reflect on our actions, respect each other, offer clear feedback and celebrate success.
Different perspectives and talents are the foundation of our success, driving our innovation and competitiveness. This is why we not only support numerous initiatives internally, but also partner with external organisations.
